Be Human: Building and Measuring B2B Relationships with Social Media


Woman sitting with laptop in grass.

I wrote this paper on B2B social media in 2010. While some of the tools have changed, the basic concepts for social media success haven’t. The bottom line: be a real person, and you’ll do fine.

Cover page - Be Human: Building and Measuring Profitable B2B Customer Relationships Through Social Media

Getting involved in social media is no longer an option for businesses.  It’s a requirement.  Companies that invest in these tools to enhance their client relationships—and build new ones—will be better-positioned for future growth in the new marketing environment.  This paper refutes common arguments against engaging in social media, and provides guidelines for effectively planning, managing and measuring your social media presence in a business-to-business environment.

Read the full paper (PDF)